About Colon Serif

Colón Serif is the new typeface for the identity and communication of Teatro Colón.

The main goal was to develop a typeface that represented a way of speaking, imagining and creating. A voice that would reflect the excellence of the institution and remain close to the public, with history but permeable to change. A voice that from variety and diversity achieves a distinctive and unique tone.

Colón Serif arises as a reflection of "the dream factory" that the Teatro Colón is.

  • Art Direction: Tender
  • Client: Teatro Colón
  • Year: 2022