About Fantasia

Something delicious to transform the mood, Fantasía is a custom typeface developed for Magnum’s Pleasure Express campaign presenting three new flavors: Euphoria, Chill and Wonder.

Emerging from the mixture of elegance, eccentricity, and delicacy, Fantasía is a highly expressive blend of Art Nouveau and modernity, with a timeless rhythm and grace. Fantasía invites you to melt away into a multi-sensorial, high-contrast experience with creamy details that will transport your senses on a journey to new worlds.

Come aboard and spark the unexpected. Discover a modern remake of familiar magic with a surreal vibe.

  • Creative agency: LOLA Mullenlowe
  • Client: Magnum, Unilever
  • Year: 2023