About Niceshit Non-Regular

Designed for Niceshit Studio, this custom typeface grows directly from the identity project we built for their 10th anniversary. The brief was clear: amplify their voice without adding a visual layer on top of it. So instead of looking for references, we went to the source: the handwritten alphabets of all three founders. Their scripts became the raw material for a flexible typographic system, reinterpreted rather than digitized, built to carry the rhythm, energy, and personality of a studio where every project starts as a handwritten idea off-screen.

The result is a typeface that embraces variation and imperfection by design. Three alternate versions per character keep the human hand present across every use, while a cohesive underlying structure makes it work at any scale or context. Casual, expressive, and in constant motion: Niceshit Non-Regular is not a neutral carrier of information but a direct extension of the people behind the studio. No hierarchies, no egos. Unmistakably Niceshit.

Art Direction

Ufficio

Client

Niceshit Studio

Graphic Design

Crista Bernasconi, Sofía Noceti, Luis Cruz

Project Manager

Luna Nuñez

Illustrations, Merch & Animated videos

Niceshit Studio

Year

2025