About Ramona BM

A system of many voices.

Ramona is a custom typeface designed for Bull Media. It’s not about defining a single, fixed identity. Instead, it offers a flexible system of character swaps—a typographic toolbox where each letter brings its own rhythm, flavor, and point of view.

Rather than speaking with one voice, this typeface allows many. Each character is unique, with its own personality, yet all are built to work together seamlessly. The result is an identity that thrives on diversity—an ever-shifting voice that adapts, surprises, and invites participation.

This is a typeface made for a media brand that values individuality as much as collaboration. A system where difference is not just allowed, but essential. Where every appearance can be different, but still part of the same voice. A team of letters that mirrors the spirit of Bull: bold, inclusive, and constantly evolving.

Art Direction

Guadalupe Peyrallo

Client

Bull Media

Year

2024